Why should I use a brand perception survey?
This type of questionnaire is meant to provide valuable and trustworthy information regarding the perception (surprising, huh?) of your brand at the eyes of every surveyed person. Equally, it can be applied to employees, shareholders or potential and current customers in one way or another. If you would like to know whether people trust your brand or they would just betray you for a few pennies, you've come to the right saloon. The underlying goal of using this survey is to maximize the improvement of your company.
How customisable is it?
Any of the available templates is fully customisable, to the point where you might just end up lost in the creative process and miss every deadline because the font just doesn't seem right and that turquoise isn't quite the tone you pictured. On top of that, the questions can be edited, deleted or included without any consequence. You do you, king/queen! Furthermore (yes, that wasn't it!), the survey allows for automated data gathering and analysis, which can come in handy and will prevent you from experiencing a mental breakdown while trying to remember how to make a chart in excel. If you'd like to wield the full power of this tool, activate the automated email forwarding upon successful survey submission and surrender yourself to the vision of the future.
What else should I know about surveys?
If you want to conduct a survey you must check out our survey design guide