Smart Alerts for Google Analytics
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How it works
Get same-day notifications
What incidents can the system detect?
Seasonal pattern changes
Changes in traffic
Changes in revenue
What the author says
As a PPC manager at an ad agency, I was responsible for checking my client’s stats in order to make sure everything was working OK.
I should have been doing this every day, but the reality was, I couldn’t. I was just too busy juggling multiple projects and clients.
I thought setting up l alerts in Google Analytics would be the answer.
But it was clear they would be hard to manage and to set up. They become useless if the boundaries set aren’t right.
On top of that, Google alerts only come through the next day. That wait could be incredibly costly.
I wanted to get notifications within a couple of hours so I could start dealing with the problem.
That’s why I built this intelligent alerts solution for Google Analytics.
After a year of using it, I decided to share it with the rest of the world to help other marketers and analysts detect and react to incidents faster.
I hope you will benefit from it.