Month: March 2020

Comparison to Alerts in Google Analytics

Hundreds companies around the world already use YetPulse. We’d love you to join them. We offer much more than standard Google Analytics alerts.

Let’s look at how. Quick comparison.

YetPulse vs Google Analytics

FeatureGoogle AnalyticsYetPulse
Alerts setupManually-defined boundariesAI-defined boundaries
Setup complexityEasy and quick to set up, but much harder if you have more complex requirementsEasy to set up, regardless of your requirements
FrequencyDaily, weekly or monthlyAlways hourly
PricingFreeFree with paid extensions

Below you can find a more detailed comparison.

Alerts Setup

In Google Analytics you need to define boundaries yourself. It’s very useful if you want to be alerted when your conversions drop to zero or hit a specific number, such as 100.
A % comparison to previous periods might be helpful if you have a big and stable ad campaign and you want to know results drop to 10% below the previous period.
But if you don’t have exact values determined by business value, it’s hard to define boundaries. You can read more about this here. That’s a lot of math to do. You could do it yourself if you wish, or you can let YetPulse do the hard work.

In YetPulse, you simply need to define the dimensions and metrics you want to monitor.
The system will learn from your data and define boundaries for each hour, depending on day of week, holidays and other factors. This helps you make sure that everything is working as it should, even if you don’t know what boundaries to set to avoid annoying constant alerts.


Google Analytics can only trigger alerts on a daily, weekly or monthly basis. YetPulse triggers alerts on an hourly basis.


Both tools are free to start with some paid options. You can upgrade Google Analytics to Analytics 360, though you won’t get additional features or alerts capacity by doing so.
YetPulse offers 3 alerts per project for free. If you need more, that limit can be extended.